The paper contains the results of investigation of elastic and viscous properties of rubber-like materials with orientational order. The elastic properties are described with the help of the introduced microscopic Cauchy-Green tensor. The obtained results describe the nonlinear elastic properties well and predict the existence of the soft modes. https://www.roneverhart.com/Castello-di-Amorosa-Il-Barone-Napa-Valley-Cabernet-Sauvignon-2007/